The Best Health Insurance Sector in 2023

The Best Health Insurance Sector in 2023 
- Kaiser Permanente is the best US health insurer in 2023, according to's annual rankings.

At a final score of 1 to 5, 60 percent comes from member survey results, 25 percent from NCQA quality ratings, and 15 percent from the National Association of Insurance Commissioners, which tracks customer complaints against payers.

 A portion of the rankings survey was conducted in late 2022 and asked 1,500 customers about their health plans across various categories, including customer satisfaction, ease of service, and policy offerings. Respondents were also asked to rank their top three insurance company attributes out of the more than a dozen presented.

This research is a collaboration with David Marlett, PhD, managing director of the Brantley Risk and Insurance Center at Appalachian State University in North Carolina.

Top 10 health insurance in 2023:

  1. Permanent Emperor: 4.16
  2. UnitedHealthcare: 4.15
  3. Athens: 3.8
  4. Health Elevance (National Anthem): 3.63
  5. Human: 3.61
  6. BCBS Michigan: 3.5
  7. California Blue Shield: 3.3
  8. Florida Blue: 2.98
  9. Molina's Health: 2.96
  10. Signs: 2.9

Top health insurance companies by category:

  • Best for customer satisfaction: Kaiser
  • Best for ease of service: Kaiser
  • Best for policy deals: Kaiser and Blue Shield of California
  • The ultimate digital experience: Aetna
  • Best for seniors: Humana
  • Best lowdown: Blue Shield of California
  • Best for its provider network: Elevance
  • Best for referral policy: UnitedHealthcare
  • Most likely to recommend to others: Kaiser
  • Most trustworthy: Kaiser
  • Best for updating: Elevation

Read the full ranking and methodology here.